App Monetization

Ways to Market Your App or Mobile Game

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Besides the general strategies, we want to introduce you to some strategies that specifically apply to both Android and iOS apps[....]

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Mobile Campaign Types

Pay per Engagement ,What is Pay per Engagement?

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There are many possible pricing models you can choose from to pay for mobile advertising campaigns. Since we already talked about CPI, in this article, we will address another common pricing model: Pay per Engagement. WHAT IS PAY PER ENGAGEMENT?[....]

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Mobile Campaign Types

What is Pay Per Install?

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The pay per install model is a common pricing model for mobile marketing and advertising campaigns. It is also well-known under the term cost per install and the abbreviation CPI[....]

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App Marketing

How to Market Your App

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If you programmed an app and published it in the app stores, you probably recognised that you need to market your app in order to be succesful. In this blogpost we want to give an overview o what you can do to market your app the right way[....]

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Mobile Marketing

How to do App Marketing

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To attract the attention of potential users for your app or mobile game you have to market it. In this article, we will introduce you to effective app marketing strategies and explain them thoroughly[....]

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App Marketing

ASO – How to Do App Store Optimization the Right Way

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fter months of hard work, you finally finished the development of your mobile app. Now it is available in the app store(s) – but did you consider app store optimization?[....]

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