Besides the general strategies, we want to introduce you to some strategies that specifically apply to both Android and iOS apps[....]

There are many possible pricing models you can choose from to pay for mobile advertising campaigns. Since we already talked about CPI, in this article, we will address another common pricing model: Pay per Engagement. WHAT IS PAY PER ENGAGEMENT?[....]

The pay per install model is a common pricing model for mobile marketing and advertising campaigns. It is also well-known under the term cost per install and the abbreviation CPI[....]

If you programmed an app and published it in the app stores, you probably recognised that you need to market your app in order to be succesful. In this blogpost we want to give an overview o what you can do to market your app the right way[....]

To attract the attention of potential users for your app or mobile game you have to market it. In this article, we will introduce you to effective app marketing strategies and explain them thoroughly[....]

fter months of hard work, you finally finished the development of your mobile app. Now it is available in the app store(s) – but did you consider app store optimization?[....]