Besides the general strategies, we want to introduce you to some strategies that specifically apply to both Android and iOS apps[....]

There are many possible pricing models you can choose from to pay for mobile advertising campaigns. Since we already talked about CPI, in this article, we will address another common pricing model: Pay per Engagement. WHAT IS PAY PER ENGAGEMENT?[....]

The pay per install model is a common pricing model for mobile marketing and advertising campaigns. It is also well-known under the term cost per install and the abbreviation CPI[....]

If you programmed an app and published it in the app stores, you probably recognised that you need to market your app in order to be succesful. In this blogpost we want to give an overview o what you can do to market your app the right way[....]

To attract the attention of potential users for your app or mobile game you have to market it. In this article, we will introduce you to effective app marketing strategies and explain them thoroughly[....]

After months of hard work, you finally finished the development of your mobile app. Now it is available in the app store(s) – but did you consider app store optimization?[....]

As an app developer, you should first analyze the desire and behaviour of your target group to understand what your future users will expect from apps like yours. Regarding differences between iOS and Android apps, it is shown that:[....]

At first, you have take a look at how your app is currently ranking in the app stores. The most important thing to know is how good your selected keywords rank in the charts. (If you want to read a more detailed guide on how to find the most fitting keywords read here :-[....]