Which factors app store rankings to be affected?


Whether you select to develop an app for Android or for iOS – to square out you've got to achieve a decent position within the store charts.

In this article, we'll analyze intimately , which factors affect the app store rankings in Apple’s App Store and also the Google Play Store – and how.

The App Store Ranking Factors

Naturally, neither Google Play nor the Apple App Store disclose their ranking algorithms publicly. Thus, we will not be absolutely sure about which criteria actually influence the ranking of your app.

Nevertheless, we composed a listing of factors many people believe to have an impact on the app store rankings.

  • Play Store
  • App Store
    Revenue (only paid apps)
    App Starts (usage)
    Number & Value of Reviews
    Keyword Relevance
    Recently Updated
    Social Proof


      The number of downloads may be a key factor for your app’s ranking in both app stores. The more users download and install your app, the higher your position within the app store ranking.

      If you've got a decent marketing strategy and promote your app effectively, you'll even increase your downloads.


      Your app’s revenue has no influence on your ranking, a minimum of in Google’s Play Store. the reason for that's the unwillingness of most Android users to pay for apps. Therefore, free apps account for the bulk of app downloads within the Play Store.

      The situation in Apple’s App Store is that the exact opposite: here, the users pay significantly more often for his or her preferred apps. Hence, the amount of revenue will possibly affect the app’s ranking – a minimum of within the top Charts “Paid Apps”.

      App Usage

      Observe closely how your users are interacting together with your app! At that, App Starts – how often your users open the app – are especially important. this is often a critical factor since not only the number of downloads affects your ranking but how often users actually use your app. Additionally, this data is useful for measuring app engagement and retention.

      Ratings and Reviews

      Your app’s ratings and reviews are important for multiple reasons. On one side, they influence decisions of downloading the app or not. the bulk of users is more inclined to download an app that has many positive ratings and convincing reviews.

      On the opposite side, this study shows a connection between positive reviews and changes of the app store rankings. The gist is that the higher the ratings of the app, the lower the likelihood of a worse ranking.

      Keyword Relevance

      At now , we face a really important a part of App Store Optimization: selecting the proper keywords for your app. it's important that your keywords represent the features and also the advantage of your app while being relevant for search queries. this can be necessary for users to be able to find your app later within the app store. This aspect may be a ranking factor for both the App Store and Play Store.

      However, be careful for keywords that are overly popular. Oftentimes, the competition for these keywords is way too high and you seldom have the chance of reaching a decent app store ranking.


      Many people assume that an update temporarily improves the app ranking within the App Store, unlike within the Play Store. However, every update has got to go through its own review and approval process. just like the initial launch of the app, Apple could reject it at this point also . One little hint: you simply have the possibility to change your app store keywords and other metadata in combination with an update.

      So: plan every update and make certain that it works smoothly and offers an improved experience for your users. Then, an update may be a good opportunity to receive new and positive ratings and reviews.

      Retention and Number of Uninstalls

      While the amount of downloads has a positive effect on the app ranking, the uninstalls seem to have a negative impact within the Play Store. for example, the chance for a feature within the category “Top New Free Apps” decreases. Interesting to know: such a feature is only possible within the first thirty days after the app launch.

      Thus, it's necessary to publish a bugless app that users want to interact with straightaway. For that, you would like a particular pre-launch strategy, that increases engagement and reduces the quantity of uninstalls.


      In both app stores, the ranking position depends on the country. On one hand, there are country-specific rankings, and on the opposite there are global rankings

      In terms of country-specific rankings, the determining factor is localisation. This includes important changes for various versions like translating text to the respective language or adopting regional formats for time and date. Also, a really important step is that the cultural adaption of the app. Regarding the utilization of symbols and colours , different cultures could have different meanings for them also . Furthermore, you've got to change the characters and, for a few countries, the reading direction. As an app developer, you can’t forget these steps to make sure that you simply address users with different origins correctly.

      Social Proof

      This factor rather applies to the Google Play Store since Apple doesn’t consider any social media at now . Google takes all activities regarding your app into account that happen within the Google+ network or other social networks like Facebook and Twitter. They possibly affect your app store ranking positively since they underline your app’s relevance and quality.


      Like social proof, backlinks are only a factor within the Play Store. like SEO, backlinks probably have a positive effect on your Play Store Ranking. However, that depends on the quality, amount and relevance of the backlinks that cause your Play Store page. the better these three criteria, the more this factor affects your app ranking for the higher .

      But be careful: even if relevant backlinks can benefit your app, irrelevant links could do more harm than good. Therefore, you've got to determine a process to watch and retrace all backlinks to your Play Store page.

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