What is Pay Per Install?


There are many possible pricing models you wll prefer to pay money for mobile advertising campaigns. in this article, we wll explain a very common pricing model: pay per install or also called CPI.

The pay per install model may be a common pricing model for mobile marketing and advertising campaigns. it's also well-known under the term cost per install and also the abbreviation CPI.

Cost-per-install is one among the various metrics by which individuals measure their advertising budget. The advertiser only pays the ad network once the app is installed rather than just the advert being viewed (known as the CPM, or cost-per-mille, model). The difficulty: ad networks need to address the proper audience and place the ad in environments where conversion rates are high.

Generally, CPI campaigns belong to the world of mobile marketing as they're unique for mobile apps. In detail, app developers or specifically advertisers can place ads across various sorts of media to popularize the app. The goal is to convince consumers of putting in the appliance they're advertising. At this, the advertiser only has got to pay a group rate when a user actually installs the app.

How to Calculate the costs for app Campaign?

The general formula for calculating your pay per install is sort of easy to use . you simply need to divide your overall ad spend by the amount of installs you really made through that campaign.

Since an install of the app is more valuable than an easy impression, the prices are consequently higher. Sometimes about $3 though that depends on the platform (iOS/Android), the type of app and therefore the kind of advert (e.g. interstitials, banners etc.).

CPI Campaign Types

Install campaigns is realised through the bid type CPI and that we generally distinguish between incent and non-incent campaigns.

Incent Install Campaigns

With the incent version, users get a reward for the download of an app and therefore the advertiser only pays for the finished install.

ncent install campaigns are preferably realised through offerwalls. Offerwalls are an mobile ad format which displays different apps and offer users a reward reciprocally for downloading the app.

Non-Incent Install Campaigns

Here, you create banner ad, as an example from the creatives of the app, and place it within other apps for users to check. At that, the user won’t get a gift for installing the app – they rather attempt to try it out of curiosity. Although this campaign type leads to less installs, they're of high-quality since the user interacts more frequently with the app. However, non-incent campaigns are often costlier than incent campaigns and you've got to plan a much bigger budget.

CPI Campaigns at STEAMSEO

Besides these standard CPI campaigns, we also offer special campaign types for our customers.

    1. High Retention Install Campaigns

    When you buy app downloads the user has got to keep your app for a minimum of three days before getting a reward. Thereby, your retention rate and consequently your Apple App Store or Google Play Store ranking improves significantly.

    2. Managed Install Campaigns

    With our managed campaigns you get country targeted installs with high volumes within three days. This service includes our media buying experts that tend to each aspect of your campaign and leverage various traffic sources that match your individual requirements. Additionally, we'll optimize your campaign constantly to boost your ad spending.

    If you're searching for a burst campaign to put your app at the highest of Google’s or Apple’s Store charts, this is often the correct campaign type for you.

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