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Knowledge Base

Here are answers to most common questions. Can't find an answer? Call us!

General

  • Troubleshooting App Validation or App could NOT Resolve Issues


    When you enter Google Play or App Store link in "Application URL" field while setup campaign then the platform will automatically validate the app and shows it's details but in case it does NOT happen then you can hit "Validate" button to force the validation process.

    Note: Our system validates app in US market so, if your app is NOT available in US then you may get validation error or could not resolve error.

    Still Getting Validation Error?

    1. Please make sure you are entering Google Play link or App Store link in "Application URL" field under "Select Application from ..." box.
    2. In case you are still getting validation error even after hitting "Validate" button then you may make use of "Skip Validation" checkbox to skip the same in such rare cases.
      Note: Use "Skip Validation" button only if you believe that your app is live in the Play Store (or App Store)

    Advanced Solution for some Rare Cases:

      1. In some rare cases it can be possible that the app is available only in one or two countries then please first choose your target country before validating your app. The system will validate your app against the very first country shown in the targeted country list after selected.
      2. If nothing works, kindly reach out to support with your app link so that we can deeply check, maybe the app or publisher you are trying to promote is spreading a known threat or malware and hence blacklisted.
  • What are Top Geos?

    1. For Incent => India, US, Germany, Spain, Russia, Indonesia, Mexico, Italy, Brazil, France, Vietnam
    2. For Non-Incent => US, CA, Western Europe, and countries in SEA like IN, ID
  • What is "Steamseo"? What is it all about?

    Steamseo is a Mobile Ad Network with an automated self-serve advertising platform for advertisers willing to promote their Android, iOS apps on CPC, CPI, CPA, CPE ...etc basis.

    If you have Android or iOS apps and looking to promote the same then you can buy app installs at our platform You can register a FREE account at https://dashboard.steamseo.com to get started.

                                 steamseo.com is a team of professional app developers and marketers who have over 4 years of experience in the mobile industry. We helped thousands of apps to get more organic users and drive more traffic, which means more revenue. We work with several big resellers, so even if you buy from elsewhere then most likely your order will get completed by our team. So why pay more when you finally can buy app installs directly from the main provider?!

  • How do we Drive Users/Installs?

    We have network of Offerwalls, Rewarded Traffic, and Partners for Incent traffic and also we have a blend of different Ad Networks, Ad Exchanges, SSPs, Affiliate Networks, Direct Publishers and Partners for Non-Incent traffic, where users install advertised app for incentives in case of Incent Campaigns.

  • Will I get Real and Unique Installs?

    Real Installs?
    We sell 100% real installs from real users/devices. We can understand your concern about legitimacy and quality of our product/users but we'd like to clarify that we have real human traffic and we sell 100% real installs from real users/devices.

    Unique Installs?
    Please note that you will always get unique device installs from us irrespective of the campaign.
    Note: In case you have run/running campaigns at any other provider/network as well then we we would recommend you to make use of Tracking SDK such as Appsflyer, Kochava, ...etc

    Any Harm?
    Please be assured that your app will NOT be harmed because we sell 100% real installs and we can definitely guarantee that the installs are generated by real users and there are no risks involved for you by using our product to boost your app in anyway at all.

    One more thing we'd like to add that we have built-in fraud detection system plus we support 3rd party tracking SDK such as Appsflyer or Kochava ...etc and they are well known for conversion tacking as well as powerful fraud detection system. You may setup 3rd party tracking to assure that you are getting 100% unique and genuine installs.

  • How much Time User will Keep the App in their Device?

    User will keep the app on their device as per their wish or 3+ days if you go for High Retention campaign.

    Recommended Article: Getting started with the High Retention campaigns

Campaigns Types

  • Campaigns Overview

    We mainly have two kinds of traffic: Incent and Non-Incent which further have various campaign categories/types as explained below:-
    Recommended Article: Difference Between Incent and Non-Incent Advertisement?

    Getting Started with Incent / Rewarded Campaigns

    Incent installs are actually motivated install i.e the user who install the advertiser's app get incentive for doing that and hence cost per acquisition is very low as compared to Non-Incent.

    Based on our experience, we have noticed that Incent installs work good for Games comparatively and hence very much recommended for games. The main advantage of Incent install is that it's really very cost effective, Incent install will cost you about $0.1 per conversion whereas Non-Incent would cost you $1 and hence Incent installs are 10 times cheaper comparatively but give similar or better results generally.

    Overview of Campaign Types (Incent):-

    Campaign Type Conversion Tracking Availability
    CPC - Standard Click (Upto 40-80% Installation Rate) Standard Android, iOS
    CPI - Standard Install + Open Optional Android, iOS
    CPI - High Retention Install + Open + Keep for >3 Days Standard Android
    CPI - Managed (High Volume) Install + Open (High Volume) Required Android, iOS
    CPI - Search (Standard) Search + Install + Open Standard Android
    CPI - Search (High Retention) Search + Install + Open + Keep for >3 Days Standard Android
    CPA - Standard Install + Open + Action/Event Required Android, iOS
    CPA - Managed (High Volume) Install + Open + Action/Event (High Volume) Required Android, iOS


    CPC (Cost per Install)

    • Standard:
      Incentivized CPC campaigns are a great tool to promote your apps without any prerequisites and requirements. This type of campaigns is prompting users to install & run your app and charges users per click. This is an alternative to our Standard CPI campaigns if you don't have a tracking solution integrated in your app. Incent CPC campaigns are capable of delivering the same amount of traffic as CPI campaigns with external tracking. We perform sophisticated fraud checks on devices, users, traffic sources, providers, bot detection and other data points to retain a high click quality, usually resulting in an installation rate of 40% - 80% (the percentage of clicks resulting in installations).

    CPI (Cost per Install)

    • Standard:
      In this type of rewarded install, users are going to download and install your app in return for a reward. Depending on the selected tracking method users will also open the app at least once. 
    • High Retention:
      High Retention campaigns require users to keep your app for 3 days. Any user who uninstalls sooner won't count as conversion, so the total number of installs delivered will be above your campaign volume. HR campaigns come with extensive statistics and don't require any SDK.

      Recommended Article: Getting Started with High Retention Campaigns
    • Managed (High Volume):
      Managed campaigns are the way to go if you need to push large volumes in a short time. Please keep in mind that the actual performance depends on your bid, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by steamseo.

      Recommended Article: Getting Started with Managed (High Volume) Campaigns
    • Search (Standard):
      Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.

      Recommended Article: Getting Started with Keyword Search Campaigns
    • Search (High Retention):
      Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.

    CPA (Cost per Action)

    • Standard:
      CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.

      Otherwise contact your account manager before creating a campaign.
      Recommended Article: 
      Getting Started with CPA (Cost per Action) Campaigns
    • Managed (High Volume):
      Managed CPA campaigns* are the way to go if you need to push a lot of conversions in a short time. Please keep in mind that the actual performance depends on your bid and the event conversion flow, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by steamseo.
      * CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.

    CPE (Cost per Engagement)

    • Standard:
      CPE campaigns require users to continuously use your app to get rewarded. The maximum bid determines how long a user will be rewarded for engaging with your app. If a user doesn't deplete the engagement budget within 30 days, any remaining budget will be refunded to your campaign.

       

    Getting Started with Non-Incent / Non-Rewarded Campaigns

    Non-Incent installs are opposite of incent installs, user naturally install the app after seeing ad creatives (banner, video)

    Overview of Campaign Types (Non-Incent):-

    Campaign Type Conversion Tracking Availability
    CPC - Managed (High Volume) Click (High Volume) Optional Android, iOS
    CPI - Managed (High Volume) Install + Open (High Volume) Required Android, iOS


    CPC (Cost per Click)

    • Managed (High Volume):
      Managed CPC campaigns are non-incentivized and convert upon user clicks. Conversion tracking is optional for CPC campaigns but will help monitoring and verifying the results.

    CPI (Cost per Install)

    • Managed (High Volume):
      Non-rewarded managed CPI campaigns convert upon user installs. Conversion tracking is required for CPI campaigns either through a supported tracking provider or custom s2s callbacks. 
      Attention: Your conversion tracking has to be accurate and we do not support promoting affiliate or network offers!
  • Android High Retention Campaigns

    Please go through this quick guide and follow the instructions given below to get started quickly:-

      What is Android High Retention Campaign?

      Types of Android High Retention Campaigns:-

    What is High Retention Campaign?

    High Retention campaigns require users to keep your app for 3 days. Any user who uninstalls sooner won't count as conversion, so the total number of installs delivered will be above your campaign volume. HR campaigns come with extensive statistics and don't require any SDK.

    High Retention campaigns are recommended for those who come under one or more of the following needs/situation:-

      Want users to retain for a longer time

    Types of High Retention Campaigns:-

    Campaign Type Conversion Tracking Availability
    CPI - High Retention Install + Open + Keep for >3 Days Standard Android
    CPI - Search (High Retention) Search + Install + Open + Keep for >3 Days Standard Android
  • Keyword Search Campaigns

    What is Keyword Search Campaign? 

    In Keyword Search campaigns, User will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. The user will search in Google Play with that targeted keyword and find your app in the search results to install it.

    This will improve the keyword relevance of the app and boost your keyword ranking as well i.e your app will appear at the Top position eventually on the search result page for the targeted keyword.

    Keyword Search campaigns are recommended for those who come under one or more of the following needs/situation:-

    • Want to rank your app higher for a targeted keyword

    Types of Keyword Search Campaigns:-

    Campaign Type Conversion Tracking Availability
    CPI - Search (Standard) Search + Install + Open Standard Android
    CPI - Search (High Retention) Search + Install + Open + Keep for >3 Days Standard Android

    Requirements for Keyword Search Campaigns:-

    • Make sure the app is within the first 100 search results for each keyword set and targeted country.


    Best Practices:

    • Target 2-3 words keywords because 1-word keywords are highly competitive and unstable generally. It's difficult to rank and retain 1-word keywords generally.
    • Avoid targetting 4 or more words keywords because they generally have low traffic, though such keywords are easy to rank comparatively.
    • You should start with at least 250 installs per day then scale up your campaign accordingly.

    • Target keywords which show the promoted app within the first 100 search results in any targeted country.
  • Managed (High Volume) Campaign

    What is Managed (High Volume) Campaign? 

    Managed campaigns are the way to go if you need to push large volumes in a short time. Please keep in mind that the actual performance depends on your bid. Managed campaigns cannot be paused or terminated by yourself and are managed by steamseo.

    Managed (High Volume) campaigns are recommended for those who come under one or more of the following needs/situation:-

    1. Looking for high volume installs or burst campaign
    2. Target audience is narrow due to targeting small countries or low traffic countries.
    3. Want campaign to complete faster as soon as possible. 

    Types of Managed (High Volume) Campaigns:-

    Incent

    Campaign Type Conversion Tracking Availability
    CPI - Managed (High Volume) Install + Open (High Volume) Required Android, iOS
    CPA - Managed (High Volume) Install + Open + Action/Event (High Volume) Required Android, iOS

    Non-Incent

    Campaign Type Conversion Tracking Availability
    CPI - Managed (High Volume) Install + Open (High Volume) Required Android, iOS
    CPC - Managed (High Volume) Click (High Volume) Optional Android, iOS
  • CPA (Cost per Action) Campaign

    What is CPA (Cost per Action) Campaign? 

    CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
    Otherwise, contact your account manager before creating a campaign.

    CPA (Cost per Action) campaigns are recommended for those who come under one or more of the following needs/situation:-

    • Looking for custom Action or Event to be completed by the user such as Create an Account, Earn 500 Coins, Reach 100 Scores  ...etc.

    Types of CPA (Cost per Action) Campaigns:-

    Campaign Type Conversion Tracking Availability
    CPA - Standard Install + Open + Action/Event Required Android, iOS
    CPA - Managed (High Volume) Install + Open + Action/Event (High Volume) Required Android, iOS

    Requirements for CPA (Cost per Action) Campaigns:-

    • Tracking SDK with Event Conversion Tracking
    • Event Name (CPA Configuration) i.e the name of the configured event which triggers a conversion.
    • Event Description (CPA Conversion Flow) i.e the description of the conversion flow for the user in english as specific as possible.
      e.g: Install > Open > Register (Email, Google) > Earn 100 Coins
  • Campaign Setup (Creating a Campaign)

    Please go through this quick guide and follow the instructions given below to get started quickly:-

    1. Register a FREE Account on our Self-Serve Platform
    2. Add some Funds to your Account Balance
    3. Create a Campaign from your Dashboard
    4. Manage your Campaign from your Dashboard

    1. Register a FREE Account on our Self-Serve Platform

    If you are NOT registered on our self-serve platform yet then please register a FREE account at https://dashboard.steamseo.com to get started.

    2. Add some Funds to your Account Balance

    You need to add funds in your account balance by using an appropriate payment processor such as PayPal, Payoneer, Wire ...etc before creating the campaign.

    3. Create a Campaign from your Dashboard

    In order to promote/advertise your app, you can create a campaign on our self-serve platform at http://dashboard.steamseo.com/customer/Campaigns/add (login required) from your dashboard.

  • What is Incent and Non-Incent Advertisement?

    Incent Advertisement :-

    Introduction:
    An Incentive Advertisement is a type of advertising that intends to activate potential customers with putting an incentive and try to promote mobile apps with the exchange of a reward meaning that engagements may not result from an initial interest of a user.

    Cost:
    Incent Installs cost about ~$0.1 per conversion on an average => This is 10 times cheaper than Non-Incent.

    Ads:
    Incent campaigns run as rewarded offerwalls ads. The reward is typically;

    • a Virtual Currency,
    • or a Game Item,
    • an Upgrade or Discount on a product or service.

    By default, we automatically generate simple / text and icon ads from your app's store listing.

    The incentivized ad model rewards users in exchange for completing certain actions such as installing an app, completing a video ad view or engaging with an app (completing a tutorial, creating an account etc.) 

    Advantages:

    • Nevertheless, the biggest advantage of Incentive Ads is that they enable publishers to generate large quantities of installs in a short period of time. Combined with advanced targeting methods, this can be a powerful tool for marketers to address a fairly relevant user base and to drive installs for their app very quickly.
    • Another advantage of incentive ads is that they are extremely cost-effective, as cost-per-install (CPI) for rewarded installs is significantly lower than for non-rewarded CPIs.

    Non-Incent Advertisement :-

    Introduction:
    A Non-Incentive Advertisement is a type of advertising that intends to activate potential customers without putting an incentive and try to promote mobile apps without the exchange of a reward meaning that engagements result from an initial interest of a user.

    Cost:
    Non-Incent Installs cost about $1+ per conversion on an average => This is 10 times costlier than Incent.

    Ads:
    Non-Incent campaigns run as non-rewarded display ads. The display ad is typically;

    • a Banner ad,
    • or an Interstitial ad,
    • a Native ad.

    By default, we automatically generate native / text and banner ads from your app's store listing.
    Note: For custom demands such as specific banner or video ads please contact your account manager.

    The non-incentivized ad model in terms of mobile advertising means that non-incentivized-ads promote an application without the exchange of a reward. However, there is no guarantee that the user will complete any further action.

    Advantages:

    • In order to generate high-quality users with a serious interest in the application, companies might better use a Non-Incentive-Advertisement. The main advantage of non-incentive installs is the average user LTV (Lifetime Value). As the installs are generated by users who get no external benefit for their install, they are considered organic traffic. Accordingly, they have a genuine interest in the app and are more likely to keep and use it.

Campaigns Reporting

  • What are Reservations?

    Reservations indicates the no. of users which are visiting your app page and may be installing your app and are about to convert.

  • Why most Users Uninstall my App after a Short Time?

    We offer incentivized installs. This means that users are rewarded for installing and running your app at least once.

    Our service is mainly targeted at improving your Play Store rankings and keyword rankings to have a bigger exposure and attract more users who install your app organically.

    Our past experiences have shown that the actual engagement rate is between 5% and 15%, depending on several factors:

    1. Casual games lead to higher engagement than specialized games or apps with a smaller target audience
    2. Apps below 5MB in size have a significantly higher chance of getting better retention and engagement
    3. App quality is a key factor: The more polished your app is, the more likely users are to actually use it

    Important: Even if your number of uninstalls is high, it has a negligible influence on your Top New Free rankings (if at all) and doesn't have a significant influence on your later Top Free ranking if you get a least some additional organic installs.

  • The download numbers from Google Play don't match

    There are a few reasons why you may not see all installs reflected in your dashboard:

    1. The Google Play dashboard is about 2-3 calendar days behind and hasn't updated yet.
    2. We track unique device installs, not user installs since it's technically impossible and legally not allowed to track and record individual users. Those two numbers are usually close but may differ slightly (check your Google Play to compare those numbers).
    3. Different reporting timezones: You can set the reporting timezone in your Google Play account yourself. Our servers and reports are running on UTC, so depending on the timezone you chose in Google Play, your installs can be shifted by +1 or -1 day.
    4. Fraud: We're constantly working hard to reduce fraud and keep it under 3%. We try to deliver at least 970 real installs per 1000 install campaign you run, but especially for small numbers (low volume campaigns) they can slightly exceed 3%

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